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Packaging Solutions Provide Your Products Additional Value
Innovative packaging can serve as a differentiator in a crowded market. It can target specific segments of the market, cater to niche markets, or appeal to trends, such as convenience or sustainability, further adding value to your product.
Customization and Flexibility
Demonstrate how your packaging solutions can be customized for different products, sizes, or special requirements, catering to a wide range of industries.
Ease of Use
Emphasize any design elements that make the packaging easy to open, use, and reseal if applicable, improving the overall customer experience.
Aesthetic Appeal
Highlight the visual design aspects of your packaging that make it stand out on the shelf and reflect the brand's identity and values.
Long-Term Savings
Highlight any aspects of your packaging that contribute to long-term savings for clients, such as durability, reusability, or the ability to compact and reduce shipping costs.
Safety Features
Describe any built-in safety features, such as tamper-evident seals or child-resistant mechanisms, that protect consumers and enhance product integrity.
Reduced Carbon Footprint
Showcase any efforts to minimize energy consumption and carbon emissions during production, appealing to eco-conscious consumers.
OUR PROCESS
A Customized Approach to Excellence
At the heart of every exceptional product lies packaging that's not just protective but also brilliantly designed to enhance brand value and customer experience. Our Packaging Structural Engineering process is the cornerstone of creating such bespoke packaging solutions that marry functionality with aesthetics.
Packaging Consultation
Understand the Client's Vision: Start by discussing the client's brand identity, product details, and what they hope to achieve with their packaging. This could include enhancing shelf appeal, improving sustainability, or optimizing for shipping.
Identify Target Audience: Determine the demographics and psychographics of the target consumer to ensure the packaging resonates with them.
Research Market Trends: Analyze current trends in packaging within the client's industry, including materials, designs, and technologies that are gaining popularity.
Competitor Packaging Review: Examine competitors' packaging for insights into what works and what doesn't. This can help in positioning the client's product distinctly in the market.
Professional Design Guidelines
Design the Die Line: Based on the packaging structure agreed upon during the consultation phase, create a detailed die line. This should include all the necessary cut lines, creases, perforations, and glue tabs.
Include Instructions: Provide clear instructions on how to interpret the die line. Indicate which areas are for design, where text should be placed, and which parts of the die line will be visible on the final product.
Share with the Customer: Send the die line to the customer in a format they can easily use, such as Adobe Illustrator (AI), PDF, or EPS files. Make sure they have the necessary software to open and edit the die line.
Provide Artwork Guidelines: Along with the die line, offer a set of artwork guidelines. These should cover recommended resolution, color profiles, bleed specifications, and any other relevant printing considerations.
Clarify Design Areas: Make sure the customer understands the difference between the various sections of the die line, such as the front, back, sides, and areas that will be folded or glued.
Packaging Validation
Model the Package
Use the die line to create the 3D shape of the packaging. This includes the main body, flaps, and any other structural features.
Apply Materials
Assign materials that closely match the real-world packaging materials (cardboard, plastic, etc.) to your model.
Client Presentation
Present the 3D renders to the client for approval or further feedback.
Adjustments
Make any necessary changes based on feedback and repeat the validation process until the design meets all requirements.
Get Inspired
Our team explore a range of innovative, functional, and aesthetically pleasing designs that cater to different industries, target markets, and environmental considerations. Here are some ideas and trends that can inspire your packaging structure design.
Artwork Design
When starting the design process for packaging artwork, a die line is a template that indicates the package's layout, including folds, cut lines, perforations, and glue areas. It serves as a blueprint for designing the packaging artwork, ensuring that the design fits perfectly with the packaging structure.
